And it shows. I SAY is clothing just made for your body. Tailored for the most comfortable and flattering fit.
You are going to love it.
I SAY celebrates all body shapes. Every body is unique. This underpins everything we do. What matters is whether women feel comfortable in clothing that not only fits well but flatters their shape.
Whatever shape that is.
Life isn’t perfect, your body isn’t perfect – but this is OK.
We want to show that every body has qualities that you should be proud of.