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BCI - Better cotton initiative


At ISAY we aim to move the fibers in our clothes to more sustainable alternatives. Therefore we are very proud of being a member of BCI – Better Cotton Initiative. 


At the moment we source 30% of our cotton as more sustainable cotton. In 2025 we intend to source 50% of our cotton consumption as more sustainable cotton. Our more sustainable cotton includes Better Cotton and Organic Cotton.


BCI cotton is:

- Better for the people involved

- Better for the environment

- Better for the future

BCI - Better cotton initiative

The Better Cotton Initiative is a non-profit organisation that works to provide training with farmers on how to use water efficiently, care for the health of the soil and natural habitats, reduce use of the most harmful chemicals and respect the rights and wellbeing of workers.


BCI cotton is sourced via a system of "Mass-Balance" and can not necessarily be traced in the end product. Read more about "Mass-Balance" here:


Being a member of BCI is a positive step which contributes towards a more sustainable strategy. As one out of five members of BCI in Denmark, we are proud to be part of the movement which is transforming the cotton industry.

Read more about BCI here:


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